Science of the Secondary: The Apple

"Science of the Secondary is an inquisitive approach towards uncovering implicit conditions that exist in our everyday experience. When speaking of the term 'secondary', they refer to conditions and sensations that human beings are not conscious of in their day-to-day interaction with things and the immediate surroundings." - Atelier Hoko

Using text taken from Atelier Hoko’s Science of the secondary, I designed a book that prompts an inquisitive exploration into a common everyday object: the apple.