Ginger 

While most college students are forced to live on a budget, they lack the necessary time, tools, and knowledge to help them save money on food as well as mantaining a healthy diet. Ginger is a mobile app that addresses this problem by creating a fridge management system that streamlines the grocery shopping process and minimizes food waste. 

︎︎︎Collaborators: Sarah Xi

︎︎︎Self Initiated
︎︎︎Fall 2021 

︎ User Research
︎ UX Design
︎ UI Design


-> MY ROLE
My teammate and I shared equal roles over the course of the project. I contributed more significantly to user flow, crafting the overall structure of each screen, and information architecture.
-> PROBLEM SPACE

How might we facilitate healthier eating habits among college students?


Through our preliminary research, we found that college students that have good eating habits aren’t just good cooks– they are also good at managing the ingredients in their fridge. Many students have an interest in cooking and a desire to eat healthy, but are often times forced to prioritize school over healthy eating depending on the workload they are given throughout the year.

-> PROJECT OVERVIEW

Ginger is aimed to make it easier for users to build healthy eatings habits by addressing three different pain points: 1) Letting users know when their food is about to go bad, allowing them to plan meals ahead of time based on the perishability of each ingredient. 2) Giving users an overview of their fridge to streamline and improve the grocery shopping process. 3) Offering suggestions on what to do/cook with the ingredients in their fridge, as well as how to extend its longevity, preventing the possibility of food going to waste.  
-> RESEARCH
To scope our project, we did preliminary research and brainstormed a list of questions one might think about when digging through their fridge. This included thought processes from various types of people like parents, college students etc. What we found, is that many students who have an interest in cooking and eating healthily tend to manage their fridge well, but is oftentimes forced to prioritize schoolwork over their healthier lifestyle choices.
-> CHALLENGE
Through our interviews, we discovered 4 key pain points and misconceptions about our problem space. 
  1. Work/Life Balance: Many students have an interest in cooking and a desire to eat healthy, but are often times forced to prioritize school over healthy eating depending on the workload they are given throughout the year.
  2. The grocery trip is not where the problem ends: Due to lack of free time and a limited knowledge of cooking, groceries often end up going bad in the fridge.
  3. Consistency is key: It is not uncommon for students to make a few great meals every once in a while after a big grocery trip and lose track of the food in their fridge.
  4. It’s not just about the money: Maximizing the resources available to you in the correct time frame is an important factor in saving money on groceries.
-> SOLUTION
After these findings and considerations, the solution we came up with is a fridge management app called Ginger Our prototype addresses these three goals:

Ginger’s core values surround the flexibility and customizability Users can interact and use the app best suited for their needs, whether it’s to keep track of expiration dates, to use it as a grocery list, or even see what recipes they can use based on what they have. From this, Ginger can help facilitate or even create a new relationship between the user and food/cooking by nurturing or developing habits they find important.



This project is currently ongoing and we plan to iterate upon it through user testing. Ask us about how our diary studies are going!